Who Borrowed Mom's Money?

🎬 "Screw 90 Seconds"

Time to rewrite your content calendar.

Instagram just threw its own rulebook out the window and said,

"Yeah, that 90-second thing? We're done with that."

No gradual rollout. No beta testing. Just a straight-up expansion to 3 minutes.

Adam Mosseri dropped the news like he was announcing free pizza: "We've heard a lot of feedback that 90 seconds is just too short."

Turns out cramming entire tutorials into bite-sized chunks wasn't working for anyone.

Meanwhile, creators everywhere are frantically rewriting their content strategies.

This isn't just longer videos—it's Instagram finally admitting TikTok was right about giving creators room to breathe.

🎬 Clint Eastwood Says Be Original

"Do something new or stay at home."

Clint Eastwood just delivered the most brutal career advice in Hollywood history.

At 95 years old, still making movies, the man who defined "cool" for three generations had some words for today's directors.

"I long for the good old days when screenwriters wrote movies like Casablanca in small bungalows on the studio lot," he told Austrian publication Kurier.

His diagnosis of modern Hollywood? "We live in an era of remakes and franchises."

His solution? "My philosophy is: do something new or stay at home."

Eastwood's been in this business for 70+ years and he's basically telling an entire industry to get some imagination or get out.

Meanwhile, studios are busy cranking out Marvel Movie #47 and wondering why audiences are getting bored.

📈 Video Ad Spend Breaks All Banks

Brands to their budgets: you good?

UK video ad spend jumped 20% to £8.3 BILLION this year.

That's video making up 64% of all online display advertising.

And approximately £8.3 billion more than you spent on your TikTok strategy.

Where's it all going? To platforms where people stare at screens while dinner gets cold.

TikTok's engagement rate is sitting at 5.53%. Instagram Reels trailing at 4.36%. YouTube Shorts bringing up the rear at 3.80%.

Because when your customer's attention span is shorter than a goldfish's, you better make those seconds count.

💰 MrBeast Borrows Money From Mom

The youngest self-made billionaire didn't inherit money.

MrBeast just casually dropped on Steven Bartlett's podcast that he's worth $1 billion.

"On paper," he clarified. 😱

Because apparently when you're 26 and accidentally built a media empire by giving away cars and recreating Squid Game, you need to clarify these things.

Jimmy Donaldson went from counting to 100,000 on camera to becoming the youngest billionaire who didn't inherit his wealth. His YouTube channels have 400+ million subscribers combined. Brands pay $2.5-3 million just to get mentioned in his videos.

We’d be over here mentioning everyone under the sun for that cash.

But here's the kicker: He still had to borrow money from his mom for his wedding.

Because he throws all his money back into the biz…smart? For now maybe but what happens if the ideas run out?

📱 Oh No GoPro

Risk it all just to get the shot.

The GoPro gets put through its paces in this video from guerillafilmmakers on Instagram.

Check it: HERE

Your content doesn’t suck…you’re just not spending enough? 🤣

📩 Forward this to someone who still thinks 90 seconds was plenty of time.

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🚀 See you next week,

REEL BASIC TEAM