TikTok’s Measuring Carbon Now

June 11, 2025

📅 This Week’s Topics
🎤 Instagram Teleprompter = Less Memorizing, More Converting
🧳 Boring B2B? LinkedIn Says Fix That.
📈 YouTube Adds $55B to the U.S. Economy
🌱 TikTok Measures Ad Campaigns by Carbon Footprint

🎤 TELEPROMPTER TIKTOKS: The Next Big Thing or Just Lip-Service?

Instagram just dropped a teleprompter tool and if you’re still memorizing scripts, you’re working too hard.

This isn’t just a fun update. It’s a conversion tool.
More connection. Less blank stares. One seamless experience between message and delivery.

Instagram is pivoting hard into video. And this move?
It makes polished, punchy content accessible to literally anyone with thumbs.

👉 Use it.
Make your message land without fumbling the lines.
Or stay in the scroll graveyard.

📎 YOUR BORING B2B BRAND? LINKEDIN’S GOT YOU COVERED.

LinkedIn doesn’t want you to just post jobs.
It wants your brand to stop putting people to sleep.

They’re putting out serious guidance on B2B brand storytelling.
Because no one shares a SaaS update unless it feels like something.

The platform’s shifting. It’s a stage now, not a job board.
And with 772 million eyeballs? That stage is worth showing up for.

🎯 Take this as your cue:
Tell a story. Show your brand's why.
Stop hiding behind buzzwords and stock graphics.

📈 YOUTUBE JUST ADDED $55B TO THE U.S. ECONOMY

Yes, billion with a B.
YouTube is more than cat videos…it’s an economic force.

That number?
Proof that video isn’t just attention grabbing it’s wealth generating.

For marketers, it’s a loud signal:
Your YouTube strategy needs to be more than an afterthought.

🎯 Make content people choose to watch.
🎯 Use native ads that don’t feel like ads.
🎯 Treat your videos like revenue streams, not just brand filler.

The eyeballs are there. The money’s there.
Get your piece or someone else will.

🌱 LIGHTS, CAMERA, CARBON—TIKTOK GOES GREEN

TikTok just launched a new ad tool. But not for reach or CTRs.

For carbon emissions.

Yep. They’re measuring how eco friendly your campaign is.
Why? Because climate conscious consumers care and so should you.

This isn’t just a PR stunt.
It’s a hint at where the industry is going:
→ Transparent.
→ Measurable.
→ Accountable.

🚨 If you’re a brand with values, this is your time.
Weave sustainability into your marketing stack.
Not because it’s trendy because it works.

📩 SHAREABLES


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Until next week,
Reel Basic Team