🎬 The Big One

The WNBA Wants Your Attention

The WNBA just dropped a new campaign for the 2025 season called “Viewer Discretion.”
And it’s not subtle.

A’ja Wilson kicks it off with MVP confidence.
Caitlin Clark, Angel Reese, Sabrina Ionescu, and others round it out.
The energy is clean, bold, and just a little provocative.

They’re not asking for support.
They’re demanding screen time.

Why it works:
It treats the league like entertainment, not a cause.
This is appointment viewing with star power — and the slogan hits.

📦 What You Missed

⚡️ Chargers Drop Their 2025 Schedule in Minecraft
The Chargers continue their annual tradition of clowning the entire NFL.
This year: the whole schedule reveal was built inside Minecraft.
Low-res football chaos, deep internet references, and NFL insiders made of blocks.

Why it works:
It’s weird. It’s watchable. It’s immediately shareable.
And it proves again that the Chargers’ creative team might be the best in sports.

Weird But Worth Checking

🐘 Ellie the Elephant Is a Fashion Icon Now
The New York Liberty mascot has gone full influencer.
Fenty Beauty collabs. Off-White cameos. Nearly 200K followers on TikTok.

Why it works:
They treated Ellie like talent.
Not a prop.
Mascots don’t usually trend — this one booked a streetwear campaign.

Check It

❌ The Miss

Ray-Ban x Meta x Chris Pratt x Kris Jenner

This was a while ago. But it was not good.

Big budget.
Bigger talent.
No pulse.

The ad dropped and immediately felt…off.
Forced. Overwritten. Vibe-free.
The internet yawned.
And that’s the worst-case scenario.

Make it weird.
Make it scroll-stopping.
Don’t just use talent for the name…have a plan.

🚀 See you next week,
Reel Basic