- Reel Basic
- Posts
- IP The New AI
IP The New AI
📅 This Week’s Topics:
🎮 Why Game IP Is a Video Marketer’s Dream
🤖 James Cameron Is Training AI—and You Should Be Too
🐊 Lacoste’s U.S. Expansion: A Masterclass in Brand Storytelling
📺 A Streaming Tax Marketers Should Pay Attention To
⸻
🎮 GAMERS, LETS GO
Story Kitchen is turning hit games into hit content.
It Takes Two. Tomb Raider. Streets of Rage.
But here’s why you should care:
This isn’t just Hollywood IP-hunting.
It’s proof that community-first storytelling drives results.
These franchises come with:
Built-in fandoms
Rich visual identities
Story structures that already work
For video marketers?
That’s the holy trinity.
You’re not starting from scratch—you’re tapping into culture.
The next time you build a campaign, ask:
What existing world can I plug into instead of inventing one?
⸻
🤖 CAMERON’S USING AI FOR MOVIES. YOU CAN USE IT FOR MARKETING.
James Cameron is layering AI into his VFX workflows.
Why? Faster iteration. Less bloat. More precision.
You’re not making Avatar, sure.
But the takeaway is universal:
Use AI where it saves time without killing your edge.
Ideas:
Have ChatGPT draft your first scripts
Use AI cut detection to speed up your edits
Let it track audience behavior and generate V2 in real time
AI isn’t here to replace your creativity.
It’s to make your workflow easier…trust us.
⸻
🐊 LACOSTE’S U.S. EXPANSION: A MASTERCLASS IN BRAND STORYTELLING
Lacoste just opened a flagship store on New York’s Fifth Avenue, signaling a bold push into the U.S. market.
Why it matters for marketers:
Heritage Meets Modernity: Blending classic sportswear with high-fashion elements.
Experiential Retail: The store integrates runway and general collections, offering a cohesive brand experience.
Strategic Expansion: Plans to double U.S. sales by entering big-box retailers and embracing digital channels.
Takeaway:
Lacoste is not just selling polo shirts; they're selling a lifestyle.
For video marketers, it's a reminder to craft narratives that honor brand heritage while embracing innovation.
⸻
📺 STREAMERS, OPEN YOUR WALLETS
UK lawmakers are pitching a 5% levy on streamers like Netflix and Amazon.
The goal? Fund more British-made film and TV.
To marketers, this might sound like regulatory noise.
But it’s a signal.
More local content = more inventory
More inventory = more niche ad targeting
More targeting = better performance
Keep an eye on this. It could reshape regional ad buying.
⸻
🎁 SHAREABLES:
Fun way to show noise cancelation instead of talking features.
⸻
Make campaigns that stick. Track what games are trending.
And when in doubt—start with the story your audience already knows.
📩 Forward this to someone still writing 90-second explainer videos. 🙄
Lets get some more people in on this 👉 SUBSCRIBE
🚀 See you next week,
REEL BASIC TEAM