Goodnight Big Agency

June 18, 2025

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📅 This Week’s Topics
☕ Emma Chamberlain makes Pinterest caffeinated.
🛒 YouTube Shorts now come with a buy button.
🎨 Brands and creators get cozy on YouTube.
🏎️ Apple rigs iPhones to shoot a Formula 1 movie.

☕ EMMA CHAMBERLAIN JUST PUT COFFEE ON PINTEREST

Pinterest partnered with Emma Chamberlain to drop its first co-branded product, a custom coffee blend under Chamberlain Coffee.

This isn’t a post. It’s a product.
Pinterest is no longer just inspo boards and mood lighting.
It wants to be where you shop. Too late maybe?

👉 Partner with creators who don’t just influence—they convert.
🎯 Go visual. Go vibey. But make it shoppable.

This is what influencer marketing looks like when it grows up.

🛒 YOUTUBE SHORTS NOW LET YOU SHOP WHILE YOU SCROLL

YouTube just dropped a shopping button right into Shorts.
That skin cream? Buy it.
That hoodie? Cop it.

How many freakin hoodies do you need?!

Creators can now place buy buttons exactly where they want.
That means high-intent moments = high-conversion tools.

👉 Add shopping elements into your videos.
🎯 Test placement. Track conversions. Print money.

The scroll never sleeps. But now it shops too.

🎨 YOUTUBE LAUNCHES A BRAND-CREATOR MATCHMAKING TOOL

Brands can now post open collaboration invites on YouTube.
Creators apply. Campaigns get made. No cold emails required.

This is speed dating for content deals.
It’s also the end of half-baked influencer outreach strategies.

👉 Post your pitch. Let the right creators come to you.
🎯 Co-create content that actually lands with your audience.

If your brief still lives in a Google Doc, you're already behind.

🏎️ THE NEW ‘F1’ MOVIE IS SHOT ON CUSTOM iPHONES

Joseph Kosinski (you know, Top Gun: Maverick) is directing an F1 movie.
They’re strapping iPhones inside race cars to film POV scenes at 200mph.

Yes, there are IMAX cams too. But the iPhone rigs? That’s the headline.

👉 Use consumer tech in new ways.
🎯 Get closer. Get scrappier. Get the shot no one else can.

This isn’t just movie news. It’s a reminder: tools don’t limit you. Imagination does.

📩 SHAREABLES

Disney approved this AI Ad to run during the NBA finals…yeah Disney. See ya later big budget commercial that takes days…this cost $2k to make  😱

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Until next week,
Reel Basic Team