Gas Station Ads

April 23, 2025

📅 This Week’s Topics:
📈 Bloomberg’s Boom
⛽ Gas Station Screens
🎭 HBO Hacks
📺 NewFronts Lineup Drops

📈 BLOOMBERG’S VIDEO BOOM

Turns out when markets get shaky, everyone hits “play.”
Bloomberg Media just reported a 38% year-over-year jump in video viewership—
60 million monthly watchers across streaming, digital, and linear.

Why?
People want clarity.
And Bloomberg’s content is short, sharp, and visual.


Tense times = opportunity to lead with video.

⛽ GAS STATION SCREENS

GSTV—the company piping video ads to screens at 29,000 gas stations—just got acquired.
Private equity firm MidOcean Partners scooped them up after years of 3X growth.

So now you’ve got retail media + digital video + out-of-home… all in one network.

And the next step?
EV charging stations.

Get ready: your pre-roll ads might be playing at the pump next.

🎭 HBO HACKS

HBO went full-send on marketing Season 4 of Hacks.
We’re talking:

  • Vegas billboards

  • Mobile projections

  • Pop-up activations at Coachella

  • A custom Marc Jacobs collab featuring Deborah Vance

This wasn’t just promo—it was persona building.

Deborah Vance is no longer just a character.
She’s the brand.

A well-developed character is a campaign in itself.

📺 NEWFRONTS LINEUP DROPS

The 2025 IAB NewFronts are locked and loaded for May 5–8 in NYC.

Highlights:

  • LinkedIn’s making its first-ever NewFronts appearance

  • Google, YouTube, Meta, and TikTok are all presenting

  • Roku is sitting this one out and going solo


The platforms you run ads on are evolving fast—and getting louder about it.

Tune in if you care about what your Q3 video budget should look like.

That’s it for this week’s Reel Basic.
Make something fun. Make it loud. Make it visual.

📩 Forward this to your favorite marketing chaos creator.

🚀 See you next week,
REEL BASIC TEAM