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Duke Against Organic
📅 This Week’s Topics:
📈 Finding a Way (Why influencer marketing is starting to feel stale)
🤖 Puma’s AI Ad (AI did the work. People still want the feel.)
🎓 Duke vs. White Lotus (When protecting your brand backfires)
📍 Shareables (it’s just funny if you’re into cameras)
📈 FINDING A WAY
Feels like everyone’s paying influencers right now.
But when everyone does it…it stops working.
It becomes expected. Then ignored.
So what’s the smarter play?
Start building your own thing.
Show up consistently.
Talk to people like a person.
Build trust before asking for anything.
Because when people trust you,
they’ll buy, no ad spend required.
Organic wins long-term.
For creators. For brands.
And the ones who figure that out early?
They’ll be the ones ahead later.
We’re calling it now…
🤖 PUMA’S AI AD
Before every brand jumped on the AI train,
Puma and Monks (not the praying type) were already running full speed.
They built a team of AI agents and said:
"Go make the ad."
No templates. No shortcuts. No humans holding their hands.
Just code, prompts, and machine logic.
The result?
It worked. Start to finish.
AI made a real campaign.
But here’s the thing—
AI can move faster. Fill gaps. Get the job done.
But it doesn’t know how to feel.
And people still want to feel.
So yeah, it’s a cool tool.
But the real value?
Still comes from people who know how to tell a story that hits somewhere deeper.
🎓 DUKE VS. WHITE LOTUS
Duke University is trying to sue White Lotus.
Why?
A shirt. With a Duke logo.
Worn by a fictional character. On a fictional show.
That’s it.
And now Duke’s in the press for all the wrong reasons.
Not protecting their brand.
Just looking… petty.
Sometimes the smartest move isn’t a lawsuit.
It’s silence.
C’ya
If you’re feeling it, send this to a friend who still thinks every brand move needs a legal team and a 30-page deck.
🚀 Until next time,
Reel Basic Team