🎬 The Big One

Coors Light Accidentally Made the Billboard Ad of the Year

Shohei Ohtani hit a foul ball at a Mets game that slammed straight into a Coors Light billboard
It knocked out a piece of the ad
What was left was a silver can with a black square floating above it
No headline
Just damage

Most brands would have fixed it quietly
Coors Light turned it into merch

Within two days the glitch became a limited-edition can
They called it Lights Out
No paid media
No sponsorship rights
Just a moment flipped into a movement

Cans sold out in under a day
Fans started adding black squares to their own gear
The broken panel sold at auction for seven thousand dollars

Coors Light did not plan this
They just moved faster than the moment disappeared
And that is why they owned it

📈 What You Missed

Crumbl Faces a Music Lawsuit Worth Twenty Four Million Dollars
Warner Music Group is suing Crumbl for using 159 unlicensed songs in social media videos
This is the most expensive way to go viral
It is also a wake-up call
Marketers are still using popular music like TikTok is a lawless island
It is not
If you post with music you do not own or license you are playing with fire

Meta’s New AI Ad System Removes the Need for Humans
Meta has launched a platform that fully automates campaign creation
You set the objective
The system handles the creative
The audience
The spend
The results
No humans required

This is not a feature
It is a reset
Agencies now have to justify their value in a world where the machine writes the copy and runs the tests

Read the Meta interview on Stratechery

Apple Did It Again
Nothing flashy here
Moments of weird and awkward
Mixed with tech

Kid removes his mom from photo
But in a Napoleon Dynamite fashion
It is also one of the most entertaining pieces of content this week

Watch the BTS footage

🎥 Shareables

NINEYARD™ Just Made a Backpack Ad That Deserves an Oscar

This is not a product video
This is an adrenaline film disguised as a gear promo
Slow-motion zippers
And one backpack at the center of the chaos

It is over the top
It is completely unserious
It is also one of the most entertaining pieces of content this week

Watch it on Instagram

That wraps this week’s edition of Reel Basic
Break something and turn it into inventory

Send this to someone who never checks Slack but somehow always sees the group text

Later,

Reel Basic Team