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Are Cameras Too Expensive
📅 This Week’s Topics:
🎥 The $300K Camera Netflix Said “Nah” To
❄️ Coors Light Throws Their VO Actors Into Ice Baths
🧠 AI Cameras That Watch, Learn, and Catch Shoplifters
🎥 NETFLIX SAID “NO” TO THE $300K CAMERA
The ARRI ALEXA 65 is a beast.
6.5K resolution. 15 stops of dynamic range. Blah. Blah. Blah.
Costs over $300,000—and you can’t even buy it. It’s rental-only.
And Netflix just said: no thanks.
Yeah, there were some minor tech issues (stitch lines on OLEDs),
but that’s not the real reason.
The game has changed.
We’re in the “good enough” era.
iPhones. Mirrorless cams. UGC-style footage that feels real.
And most viewers?
They don’t care what you shot it on.
They care how it feels.
Studios are still chasing specs.
But platforms like Netflix?
They’re chasing efficiency.
That $300K camera?
It doesn’t matter if someone shoots a better scene on their phone.
❄️ COORS LIGHT FROZE
Some brands say they’re cold.
Coors Light went method.
For their new radio ads, they put voiceover actors in actual ice baths.
Mics on. Teeth clacking.
No faking the frost.
Because this is the brand that built a beer can that tells you when it’s cold enough to drink.
You think they’re gonna record in a cozy studio?
Nah.
They froze for it.
And honestly?
Kind of genius.
🧠 AI CAMERAS ARE WATCHING AND LEARNING
Somewhere in Europe right now, a camera just stopped a shoplifter.
Not a guard.
Just AI. In real time.
Retail stores are already rolling out smart security systems that analyze human behavior, identify theft patterns, and act on them—as it happens.
Why should you care?
Because this is where video is heading.
Not just content that entertains.
Content that LEARNS.
Imagine if your marketing video could:
Track when people drop off
Notice which scenes keep them watching
Re-edit itself to hit harder next time
Retail’s doing it with security footage.
Marketing’s next.
Trained content is next.
That’s it for this week’s Reel Basic.
Shoot less fluff. And never assume price equals power.
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🚀 See you next week,
Reel Basic Team