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š¬ AI AI AI
Storytelling has more soul.
š Todayās Topics:
š¤ AI Everywhere ā Get used to it.
š AI Has No Feeling ā Why human storytelling still wins.
š Super Bowl Ads ā $266,666 per second?!
āļø Editing Made Easy ā The biggest bottleneck in content creation.
š Podcasting for $300? ā Yeah, start this now.
Will we ever stop hearing about AI? Probably not. Itās here for good, and whether you love it or hate it, youāll be using it more than you think.
Remember when people thought tractors would destroy farming jobs? Instead, productivity skyrocketed. AI is doing the same for content creation and video marketingāstreamlining workflows, boosting efficiency, and making you faster.
But be carefulā¦ lean on AI too much, and people will call you out.
š” Case in point: Symphony Creative StudiosāTikTokās AI-powered video platform. Brands are already using AI avatars to deliver messages. Creepy? Maybe. Effective? Time will tell. But one thingās for sure: if audiences stop trusting what they see, thatās a problem.
š AI HAS NO FEELING
AI can fake a voice. It can mimic an expression. But it canāt feel. And that matters in storytelling.
Take The Penguin. The show doesnāt just look realāit feels real. One of the best examples? Victor, a character with a stutter that feels incredibly authentic.
But hereās the thingāit was coached.
The production searched for an 18-year-old Latino actor with a stutter but couldnāt find the right fit. Instead, they brought in Marc Winski, an actor and disability activist who has a real stutter, to coach Rhenzy Feliz (Victor) in portraying it accurately.
This is real representation. Something AI canāt replicate. AI might create flawless deepfakes, but human connection, real-life experience, and emotional depth? That canāt be automated.
š SUPER BOWL ADS ā $266,666 PER SECOND š±
So, you drop $8 million on a Super Bowl ad. Bold move. But thatās just for airtimeānow add another $2ā$3 million to actually film it. Congrats, youāre $10 million+ in the hole.
Sounds insane, right? But hereās the upsideā¦
One ad could put you in front of 100 million people. Now weāre talking. Imagine launching a product and instantly becoming the name in your category.
No slow grind. No fighting for scraps. Just instant, undeniable brand recognition.
If youāve got the budget, this isnāt just an adāitās the ultimate attention grabber. And in a world where attention is the new currency, it might just be the smartest investment you can make.
āļø EDIT ā FIX IT IN POST
Alright, so you just filmed your first videoānice! But letās be real, shooting is the fun part. Now comes the real challenge...
Time to jump into the editing trenchesāaka whatever outdated software your company laptop can barely run (and no, MS Paint doesnāt edit video).
The good news? CapCut and Instagramās Edit app make the process way easier with AI-powered tools. The bad news? This is where most people get stuck.
Weāve done thousands of videos, and trust usāediting is the biggest bottleneck.
But donāt stress. These tools let you edit straight from your phone, clean up footage fast, and turn raw clips into something worth sharing. So go ahead, fire away.
š EVERYONE WANTS TO PODCASTā¦ HEREāS YOUR CHANCE
You could start tomorrow for under $300ā¦ not bad at all.

š„ This will change the way you create content.
Thatās it for this edition of Reel Basicādid we make it fun enough?
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See you next week,
REEL BASIC TEAM