šŸŽ¬ AI AI AI

Storytelling has more soul.

šŸ“… Todayā€™s Topics:

šŸ¤– AI Everywhere ā€“ Get used to it.
šŸŽ­ AI Has No Feeling ā€“ Why human storytelling still wins.
šŸˆ Super Bowl Ads ā€“ $266,666 per second?!
āœ‚ļø Editing Made Easy ā€“ The biggest bottleneck in content creation.
šŸŽ™ Podcasting for $300? ā€“ Yeah, start this now.

Will we ever stop hearing about AI? Probably not. Itā€™s here for good, and whether you love it or hate it, youā€™ll be using it more than you think.

Remember when people thought tractors would destroy farming jobs? Instead, productivity skyrocketed. AI is doing the same for content creation and video marketingā€”streamlining workflows, boosting efficiency, and making you faster.

But be carefulā€¦ lean on AI too much, and people will call you out.

šŸ’” Case in point: Symphony Creative Studiosā€”TikTokā€™s AI-powered video platform. Brands are already using AI avatars to deliver messages. Creepy? Maybe. Effective? Time will tell. But one thingā€™s for sure: if audiences stop trusting what they see, thatā€™s a problem.

šŸŽ­ AI HAS NO FEELING

AI can fake a voice. It can mimic an expression. But it canā€™t feel. And that matters in storytelling.

Take The Penguin. The show doesnā€™t just look realā€”it feels real. One of the best examples? Victor, a character with a stutter that feels incredibly authentic.

But hereā€™s the thingā€”it was coached.

The production searched for an 18-year-old Latino actor with a stutter but couldnā€™t find the right fit. Instead, they brought in Marc Winski, an actor and disability activist who has a real stutter, to coach Rhenzy Feliz (Victor) in portraying it accurately.

This is real representation. Something AI canā€™t replicate. AI might create flawless deepfakes, but human connection, real-life experience, and emotional depth? That canā€™t be automated.

šŸˆ SUPER BOWL ADS ā€“ $266,666 PER SECOND šŸ˜±

So, you drop $8 million on a Super Bowl ad. Bold move. But thatā€™s just for airtimeā€”now add another $2ā€“$3 million to actually film it. Congrats, youā€™re $10 million+ in the hole.

Sounds insane, right? But hereā€™s the upsideā€¦

One ad could put you in front of 100 million people. Now weā€™re talking. Imagine launching a product and instantly becoming the name in your category.

No slow grind. No fighting for scraps. Just instant, undeniable brand recognition.

If youā€™ve got the budget, this isnā€™t just an adā€”itā€™s the ultimate attention grabber. And in a world where attention is the new currency, it might just be the smartest investment you can make.

āœ‚ļø EDIT ā€“ FIX IT IN POST

Alright, so you just filmed your first videoā€”nice! But letā€™s be real, shooting is the fun part. Now comes the real challenge...

Time to jump into the editing trenchesā€”aka whatever outdated software your company laptop can barely run (and no, MS Paint doesnā€™t edit video).

The good news? CapCut and Instagramā€™s Edit app make the process way easier with AI-powered tools. The bad news? This is where most people get stuck.

Weā€™ve done thousands of videos, and trust usā€”editing is the biggest bottleneck.

But donā€™t stress. These tools let you edit straight from your phone, clean up footage fast, and turn raw clips into something worth sharing. So go ahead, fire away.

šŸŽ™ EVERYONE WANTS TO PODCASTā€¦ HEREā€™S YOUR CHANCE

You could start tomorrow for under $300ā€¦ not bad at all.

šŸ”— SHAREABLES

šŸŽ„ This will change the way you create content.

Thatā€™s it for this edition of Reel Basicā€”did we make it fun enough?

šŸ“© Share this newsletter with a friend who needs to hear this!

See you next week,


REEL BASIC TEAM