šŸŽ¬ AI AI AI

Storytelling has more soul.

šŸ“… Today’s Topics:

šŸ¤– AI Everywhere – Get used to it.
šŸŽ­ AI Has No Feeling – Why human storytelling still wins.
šŸˆ Super Bowl Ads – $266,666 per second?!
āœ‚ļø Editing Made Easy – The biggest bottleneck in content creation.
šŸŽ™ Podcasting for $300? – Yeah, start this now.

Will we ever stop hearing about AI? Probably not. It’s here for good, and whether you love it or hate it, you’ll be using it more than you think.

Remember when people thought tractors would destroy farming jobs? Instead, productivity skyrocketed. AI is doing the same for content creation and video marketing—streamlining workflows, boosting efficiency, and making you faster.

But be careful… lean on AI too much, and people will call you out.

šŸ’” Case in point: Symphony Creative Studios—TikTok’s AI-powered video platform. Brands are already using AI avatars to deliver messages. Creepy? Maybe. Effective? Time will tell. But one thing’s for sure: if audiences stop trusting what they see, that’s a problem.

šŸŽ­ AI HAS NO FEELING

AI can fake a voice. It can mimic an expression. But it can’t feel. And that matters in storytelling.

Take The Penguin. The show doesn’t just look real—it feels real. One of the best examples? Victor, a character with a stutter that feels incredibly authentic.

But here’s the thing—it was coached.

The production searched for an 18-year-old Latino actor with a stutter but couldn’t find the right fit. Instead, they brought in Marc Winski, an actor and disability activist who has a real stutter, to coach Rhenzy Feliz (Victor) in portraying it accurately.

This is real representation. Something AI can’t replicate. AI might create flawless deepfakes, but human connection, real-life experience, and emotional depth? That can’t be automated.

šŸˆ SUPER BOWL ADS – $266,666 PER SECOND 😱

So, you drop $8 million on a Super Bowl ad. Bold move. But that’s just for airtime—now add another $2–$3 million to actually film it. Congrats, you’re $10 million+ in the hole.

Sounds insane, right? But here’s the upside…

One ad could put you in front of 100 million people. Now we’re talking. Imagine launching a product and instantly becoming the name in your category.

No slow grind. No fighting for scraps. Just instant, undeniable brand recognition.

If you’ve got the budget, this isn’t just an ad—it’s the ultimate attention grabber. And in a world where attention is the new currency, it might just be the smartest investment you can make.

āœ‚ļø EDIT – FIX IT IN POST

Alright, so you just filmed your first video—nice! But let’s be real, shooting is the fun part. Now comes the real challenge...

Time to jump into the editing trenches—aka whatever outdated software your company laptop can barely run (and no, MS Paint doesn’t edit video).

The good news? CapCut and Instagram’s Edit app make the process way easier with AI-powered tools. The bad news? This is where most people get stuck.

We’ve done thousands of videos, and trust us—editing is the biggest bottleneck.

But don’t stress. These tools let you edit straight from your phone, clean up footage fast, and turn raw clips into something worth sharing. So go ahead, fire away.

šŸŽ™ EVERYONE WANTS TO PODCAST… HERE’S YOUR CHANCE

You could start tomorrow for under $300… not bad at all.

šŸ”— SHAREABLES

šŸŽ„ This will change the way you create content.

That’s it for this edition of Reel Basic—did we make it fun enough?

šŸ“© Share this newsletter with a friend who needs to hear this!

See you next week,


REEL BASIC TEAM